The Edge

Influencer marketing and its contribution to the creator economy of India

Marketing, The Edge

Way back in 2014, studies reported that word-of-mouth marketing generated sales with a  37% higher customer retention ratio then that of paid advertising. Fast forward, post  pandemic 2021, saw a surge in social internet user growth and content consumption, it is estimated that by 2026, social media users in India would grow to 650 Million. …

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Overseas investments get a pragmatic modified law

The Edge

The recently released overseas direct investment rules by Indian entities/persons in foreign entities are quite pragmatic. They clarify and have liberalised many ambiguous provisions. At the same time, few new provisions have come which could make overseas investment tough. The Ministry of Finance notified the Foreign Exchange Management (Overseas Investment) Rules, 2022 on August 22. …

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Prices Matter When Tracking Economic Development and Recovery After the Pandemic

The Edge

Measuring purchasing power is an effective way to track economic recovery after the pandemic, estimate the real sizes of economies, and gauge poverty. Price differences make it challenging to measure and compare economies because incomes and expenditures are worth more in terms of goods and services (commodities) where prices are low, and less where prices …

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The Rise and Role of the Chief Integrity Officer

Leadership, The Edge

Leadership Imperatives in an ESG-Driven World The growing shift in corporate governance requires organizations to break down silos and create more deliberate alignment and collaboration across critical functions, including ESG/sustainability, public affairs, risk, ethics, human resources and compliance. This necessitates a stronger focus on the “G” in ESG. Corporate governance is increasingly important for any …

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Humans still outperform AI at making money in financial markets

Artificial Intelligence, The Edge

Analysis of academic research into machine-learning algorithms and stock market forecasting found that AI is currently unfeasible in the real world of financial industry. Artificial intelligence (AI) has now closely matched or even surpassed humans in what were previously considered unattainable areas. These include chess, arcade games, Go, self-driving cars, protein folding and much more. This rapid technological progress has also …

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