The emergence of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, among others, has enabled brands to predict customer preferences and curate personalised experiences for them.
The head of Marketing & Digital at Bayer’s Consumer Health Division thinks that meeting consumers in person is the best way to learn about them
Businesses can exploit user propensities like buying land and investing in cryptocurrency in metaverse to drive engagement, as AR and VR take center stage
As businesses work to reinvent their product, channel, and demand strategies amid quarantines, shutdowns, and shifting consumer needs, CMOs must be ready to deliver growth and resilience more than ever before. The next-generation CMOs will need to comprehend the nuances and power of the brand, the evolving competencies of technology, and the hyper-speed shifts in …
In a business, the marketing function plays a key role in navigating the organisation through change
Way back in 2014, studies reported that word-of-mouth marketing generated sales with a 37% higher customer retention ratio then that of paid advertising. Fast forward, post pandemic 2021, saw a surge in social internet user growth and content consumption, it is estimated that by 2026, social media users in India would grow to 650 Million. …
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