Marketing

Top marketing trends of 2023

Businesses can exploit user propensities like buying land and investing in cryptocurrency in metaverse to drive engagement, as AR and VR take center stage

For next-gen CMOs, it is vital to comprehend how the customer decides more than their needs

As businesses work to reinvent their product, channel, and demand strategies amid quarantines, shutdowns, and shifting consumer needs, CMOs must be ready to deliver growth and resilience more than ever before. The next-generation CMOs will need to comprehend the nuances and power of the brand, the evolving competencies of technology, and the hyper-speed shifts in …

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Influencer marketing and its contribution to the creator economy of India

Way back in 2014, studies reported that word-of-mouth marketing generated sales with a  37% higher customer retention ratio then that of paid advertising. Fast forward, post  pandemic 2021, saw a surge in social internet user growth and content consumption, it is estimated that by 2026, social media users in India would grow to 650 Million. …

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How can one determine which marketing technology tools will yield the greatest return on investment?

Today, technological advancements are forcing organisations to rethink their business models, organisation structure, processes, and the marketing function itself. Undoubtedly, marketers must rewire themselves for a new way of thinking. Headwinds over the last year have ensured that the next battleground is about customer-first, data-driven brand and experience management. One of the key enablers of …

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