Mastering customer experience: Building & enhancing your organisation’s program

A well-crafted customer experience program is the cornerstone of modern business success Businesses can thrive in today’s competitive landscape and build enduring relationships with their customers. Understanding the priorities and pain points in customers’ lives is critical to achieving business success, and nurturing better and more profitable relationships with your customers. In this article, we … Read more

The most effective digital marketing strategies in 2023

These are the core digital marketing strategies that businesses should focus on in 2023 Digital marketing has become an integral part of businesses’ growth strategies in the modern age. In 2023, with the ever-evolving digital landscape, it’s crucial to stay ahead of the curve by adopting the most effective digital marketing strategies. Here, we delve … Read more

How generative AI is changing marketing

Marketers must exercise the utmost caution when utilizing generative AI in their marketing efforts Generative AI is revolutionizing marketing, enabling businesses to connect with customers in new ways. This technology, with its ability to generate content, design ads, and even predict consumer behavior, is not just an innovative tool—it’s a game-changer. By harnessing the capabilities … Read more

​​New GfK CMO survey: Only 7 percent of marketing leaders feel they are fully equipped for success​

In a global research involving over 600 CMOs and senior marketing decision-makers, GfK has examined their perceptions of the success factors that drive effective marketing in their respective companies. These factors are categorized into three pillars: “Impact,” “Alignment,” and “Investment.”   The survey responses form the basis for GfK’s new” CMO Outlook Index”, which shows that … Read more

Conversational Marketing: Transforming how brands connect with customers

Conversational marketing is transforming the way businesses engage with their customers, by facilitating personalised and instantaneous interactions. Conversational marketing is aimed at bridging the communication gap between a business and its customers. Unlike traditional marketing methods such as direct mail or print advertising, conversational marketing has a more customer-centric approach that focuses directly on meeting … Read more

Cultural catalysts: How Anthropology transforms marketing

Rooted in colonialism, Anthropology as a human science has now evolved into an applied science that can be integral in many fields. The insights gleaned from the discipline paired with the business of marketing can help companies stay ahead of the curve in terms of branding and production. Anthropology as a science seeks to understand … Read more

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