Manish Bandlish, Managing Director of Mother Dairy believes that the localisation of products is crucial to assure a high level of customer satisfaction and staying in the game.
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The Indian consumer durables market is at an interesting juncture today. Emerging from the pandemic, the Indian market presents significant opportunities. Consumption patterns have changed significantly – towards safety, premiumness, and technologically advanced products, as seen in the growth of dishwashers, cleaning robots, and air purifiers. Global corporations view India as an important market from … Read more
Safeguarding the rights of consumers is critical, and our consumer policy expert provides an in-depth study of the ways in which a National Consumer Policy can protect consumers’ health and safety. A National Consumer Policy to protect the consumer from unfair trade practices is an urgent need to cover the interest of all the stakeholders … Read more
While it was clear that the pandemic had disrupted multiple facets of India’s consumption behavior, it was also interesting to note that the imperatives for winning consumers, in the long run, continued to very much be the same. Post the lockdown last year, one could observe a shift in consumption trends, for example, the strengthening … Read more