Big Data

Let data be your guide for winning and retaining customers

Nikhil Mathur, Managing Director – India, Head of Data Partnership & Innovation – APAC, GFK cites that organizations need to ensure that their tech & data investments are smart, selective, and aligned with strategy to drive sustainable growth Nikhil Mathur expands on how important it is to leverage data in making business appropriate decisions as … Read more

Datafication: Diving into the unknown

What is datafication and how it could affect individuals and businesses? Let’s take a deep dive Data has become as important as oil and gold in today’s world. We have entered a new era where individuals are data and technology dependent and are entering into what one may call a “data-fied society” – where all … Read more

What audit trail means for over 2.3 million MSMEs in India?

Mandating audit trail has invited mixed reactions from business management software players and MSMEs alike in the last one year owing to the complexity of understanding the implementation and adoption of best practices. However, this move over time has become more critical to bringing heightened transparency, ensuring compliance with regulations and mitigating fraud. The Ministry … Read more
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