CSR: An enabler for fostering customer trust and loyalty

CSR is crucial as it enables businesses to contribute positively to society, fostering goodwill, sustainability, and ethical practices. In today’s hypercompetitive business landscape, Corporate Social Responsibility (CSR) has evolved from a buzzword into a strategic imperative for companies aiming to build strong and lasting relationships with their customers. Let us explore the pivotal role of … Read more

5 budgeting strategies for young professionals

Developing good budgeting habits early in your career can set you on the path to financial freedom Managing finances effectively is a crucial skill for young professionals embarking on their careers. As you navigate the world of work and build your financial foundation, budgeting becomes a fundamental tool for achieving your financial goals and maintaining … Read more

Is omnichannel a distribution strategy or a mindset?

The omnichannel concept has perhaps captured the imagination of many professionals with many companies rushing to claim that their services are indeed ‘omnichannel.’ In recent years, a company’s need to “be where my customer is”  has dictated distribution strategies. Driven by evolving customer behaviours and demands, this meant that companies are compelled to offer more … Read more

4 Most Influential Women CEOs in India!

Women CEOs in India have broken the glass ceiling, inspiring more women to pursue leadership positions. Having gender diversity at the top level of an organisation is crucial for creating an inclusive and diverse work environment. It ensures that women’s perspectives and experiences are taken into account, which is essential for fostering a well-rounded and … Read more

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