Authenticity inspires customers: Tata Starbucks CMO
Deepa Krishnan, CMO, Tata Starbucks on the need for authenticity, and how Gen Z and millennials are influencing marketing strategies
Deepa Krishnan, CMO, Tata Starbucks on the need for authenticity, and how Gen Z and millennials are influencing marketing strategies
Marketers are under tremendous pressure to deliver but there needs to be absolute clarity in the short-term, medium-term, and long-term outcomes expected. I have been reading with great interest about how the role of the CMO is changing and evolving. …
As the lockdown gets lifted in stages across India, there is tempered optimism among marketers about a slow but sure revival of the economy. ET Insights conducted a survey among marketing stalwarts and leaders in the Indian industry to assess …
Technology takes centre-stage as marketers look at budget cuts Read More »
These are uncertain times. Covid-19 pandemic has disrupted every business sector across the globe. All the enterprises of the world are going through similar problems. But it is in your power to overcome these challenges. You, however, will need three …
Chase success with an unbreakable spirit to overcome the Covid crisis Read More »