Marketers must exercise the utmost caution when utilizing generative AI in their marketing efforts Generative AI is revolutionizing marketing, enabling businesses to connect with customers in new ways. This technology, with its ability to generate content, design ads, and even …
In a global research involving over 600 CMOs and senior marketing decision-makers, GfK has examined their perceptions of the success factors that drive effective marketing in their respective companies. These factors are categorized into three pillars: “Impact,” “Alignment,” and “Investment.” …
Conversational marketing is transforming the way businesses engage with their customers, by facilitating personalised and instantaneous interactions. Conversational marketing is aimed at bridging the communication gap between a business and its customers. Unlike traditional marketing methods such as direct mail …
Conversational Marketing: Transforming how brands connect with customers Read More »
Rooted in colonialism, Anthropology as a human science has now evolved into an applied science that can be integral in many fields. The insights gleaned from the discipline paired with the business of marketing can help companies stay ahead of …
Cultural catalysts: How Anthropology transforms marketing Read More »
Most D2C brands in India are currently lagging in providing unique unboxing experiences. Creating a unique unboxing experience for D2C customers can leave a lasting impression, leading to increased satisfaction and loyalty. India has always been a proponent of the …
Why most D2C brands are not able to kick-start successfully Read More »
Consumers and businesses alike face uncertainty in the economic environment today. This external uncertainty is self-fulfilling and leads to further customer scrutiny of their spending. And when there are investment spends, the closure cycles tend to take longer due to …
A new job market is mushrooming. If you can’t code, but write prose, it is up for grabs.
Humanity stands at a critical juncture due to the climate crisis. By 2030, we are slated to surpass the Paris Climate Agreement’s threshold of limiting the global temperature rise to 1.5°C. As global warming affects nature drastically, leading to the …
Lights Off, Impact On: Earth Hour and the Rise of Purpose-driven Marketing Read More »
The emergence of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, among others, has enabled brands to predict customer preferences and curate personalised experiences for them.
In a business, the marketing function plays a key role in navigating the organisation through change
