Conversational marketing is transforming the way businesses engage with their customers, by facilitating personalised and instantaneous interactions.
Conversational marketing is aimed at bridging the communication gap between a business and its customers. Unlike traditional marketing methods such as direct mail or print advertising, conversational marketing has a more customer-centric approach that focuses directly on meeting the needs of customers in real-time. Chatbots, live chat tools, and messenger platforms are often used for the same. Here’s an example: For the movie “Avengers: Infinity War”, all the people who commented on the promotional posts of Marvel were redirected to the movie booking and payments page by their Chatbot.
Benefits of conversational marketing:
By adapting to this marketing approach, businesses can better engage with their customers by aligning their goals with their needs. Conversational marketing has notably become an upcoming trend, considering how it streamlines businesses and offers personalisation to customers. Here are 5 key benefits of the same:
1. Increased engagement: One of the major advantages of conversational marketing is that it operates in real-time. Because of this, customers can get prompt solutions and assistance to their queries, thereby building a sense of trust and loyalty in their minds by guiding them through their buying journey.
2. Increased efficiency: As conversational marketing can be automated through AI, it empowers businesses to efficiently handle and address large volumes of customers simultaneously, all while attending to their unique requirements.
3. Personalised interactions: Conversational marketing allows businesses to target their customers in a personalised manner, thereby increasing customer satisfaction.
4. Boost sales: Conversational marketing has the potential to boost sales by providing immediate assistance with its 24/7 availability. This interactive approach improves the likelihood of conversions, leading to a boost in sales.
5. Insights on customer feedback: By communicating with customers one-on-one, businesses can better understand the needs of the customers by getting valuable insights on customer experiences regarding their buying journey or purchases.
Why conversational marketing is the future:
By catering to the growing demands for personalisation, conversational marketing is quickly adapting to the evolving and ever-changing needs of customers. Along with that, the inclusion of AI provides accuracy, which makes it easier to cater to a huge audience in an effective manner.
In conclusion, conversational marketing is emerging as a powerful marketing strategy by fostering trust and establishing two-way communication that drives and boosts customer engagement.
