Since decades, packaging has had one primary role, that of protecting the product it contains throughout its lifecycle. However, over the years packaging has assumed more roles apart from its primary role of protection. Packaging now plays an important role in providing consumers with memorable brand experiences, increasing top of mind recall, and becoming a brand identifier.
With packaging becoming the first touchpoint for consumers, brands today are more invested in putting forward their best foot in terms of packaging. Design and development of packaging have seen a huge transformation in this respect over the last decade.
However, brands are now realizing much can be done through the implementation of efficient processes across the supply chain. Much can be done by introducing automation.
This white paper will take you through the existing challenges in this $72.6 billion Indian packaging industry and how these challenges can be addressed through the introduction of automation at various stages in the supply chain.