The whole world is watching, Indian cinema today, 190 countries, 200 to 300 million viewers, it is undeniably the biggest stage in the world The grandeur and influence of cinema, has never ceased to amaze me, a powerful medium, …
Ranveer Allahbadia reckons that brands have now started understanding the influential power of creators and the properties they make online to sell their content and have started investing in them
When we break “audience first” down to its tenets this means first and foremost viewing the audience as people. People with values and interests that inform their decisions… The changing landscape of branded content Globally branded content has taken many …
Why audio is part of the branded content mix for 2023 Read More »
Esports in India is gaining momentum as an organized, competitive video gaming sector. With a large youth population and quick adoption of mainstream gaming, eSports in India has become the latest frontier for gamers and players alike to prove their …
Leveling up: The emergence of eSports in India’s competitive scene Read More »
Film Business 3.0, which arrived in a post-pandemic world, has technology in its side in order to change the way we make films.
Twitter blue launches paid subscription plans in India: What are the benefits? Read More »
Since Musk completed the acquisition of Twitter in October 2022 for 44 billion dollars, there has been a mass exodus of advertisers.
In this episode of InConversation; Queenie Nair of ET Edge Insights speaks to the founder and CEO of Gamitronics, Rajat Ojha. Rajat discusses the possibilities of India ruling the metaverse space, dealing with the Covid situation, and the changing …
E-sports in India is at an early stage
