How prepared are AD agencies for the pandemic?

Vikram Sakhuja, Group CEO Media & OOH, Madison, ponders the preparedness of Indian firms for the current pandemic that is consuming our lives, and offers a few ideas that would be key to coming out on the other side of this battle triumphant.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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