Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

sanjayjain

Fashion accounts for around 10% of greenhouse gas emissions from human activity, which is why it is essential we curb the impact it has on climate.

Sustainability Transformation is the central theme sweeping across the fashion and lifestyle sector. While we are aware of the brands and influencers, this sector also has thousands of companies that form the extended partner and supply chain network. Plus, the intense focus on change and reduction of wastage. In essence, it is about keeping sustainability in perspective and delivering better designs, with less wastage, in a fast manner.

It will also mean more innovation in materials, processes, as sustainability needs to be done without increased costs for wider acceptability.  What this means for brands and consumers is that sustainable fashion will act as a talking point for brands and help with better consumer engagement. Furthermore, it creates an identity of being a responsible corporate citizen

Sustainable transformation is likely to be a key focus area for brands not just in 2020, but over the next decade and beyond.

[box type=”shadow” align=”” class=”” width=””]Contributor: Sanjay Jain, MD, TT[/box]

 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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