Retailers are likely to increase their use of augmented reality (AR) in both their online and physical products as the technology improves and becomes more widely available
Augmented reality (AR) is shaping up the shopping experience in many ways. AR overlays digital information onto the physical world, allowing consumers to interact with products in new and exciting ways. Before making a purchase, consumers can now virtually test products, which can substantially reduce the likelihood of returns and increase customer satisfaction.
Here are some ways AR is shaping up the shopping experience:
Virtual Try-On: This augmented reality technology allows consumers to try on products virtually, such as clothes, makeup, or glasses, without physically having to try them on. This can save time and increase customer satisfaction. In fact, Virtual try-on experiences powered by augmented reality are increasingly expanding beyond the realm of apparel and into other categories, such as home decor, furnitures and more. Virtual try-on technology typically uses computer vision and machine learning algorithms to simulate how an article of clothing or accessory would look on a person’s body without physically trying it on. Some virtual try-on systems also incorporate user feedback and analytics to improve the accuracy of the simulation over time, such as by adjusting the fit or style of the clothing based on user preferences or biometric data.
Product visualisation: Product visualization is the process of creating a digital representation of a product, typically using computer-generated imagery (CGI), to help stakeholders visualize and evaluate the product before it is manufactured or launched. AR enables customers to visualize products in their own environment, allowing them to see how products will look in their homes before making a purchase. This can help customers make more informed purchase decisions and reduce the likelihood of returns. The process typically starts with creating a 3D model of the product using specialized software. Once the 3D model is complete, the product’s surface is textured to accurately represent its materials and finish, which may include adding texture maps, bump maps, and other visual elements that simulate the look and feel of the product. The next step is to add lighting and environmental elements to the scene to create a realistic visual representation of the product in context. Finally, the scene is rendered to produce the final image or animation, which involves using specialized software to calculate the way light interacts with the scene and create a realistic representation of the product.
Improved in-store experience: AR can enhance the in-store experience by providing customers with interactive displays and product information. A more immersive, interactive, and personalized in-store experience will drive customer engagement and loyalty. For example, customers can use their smartphones or AR-enabled devices to view detailed product information, see how the product will in their homes and try out different options. The technology can also provide customers with real-time directions and finding their way within the store, making it easier to find products and navigate store layout.
Interactive advertising: AR can be used to create interactive advertisements that engage customers and provide them with an immersive experience. For example, a customer can point their smartphone at an advertisement and see a 3D model of the product or a video demonstrating its features. These augmented reality displays not only provide clients with novel methods to engage with adverts, but also track and record analytical data in real time.
Overall, AR is shaping up the shopping experience by providing customers with new ways to interact with products, enhancing the in-store experience, and making shopping more fun and engaging.
