Can artificial intelligence be a threat to marketing jobs?
While technology has transformed marketing, let’s not forget that consumers are still human
While technology has transformed marketing, let’s not forget that consumers are still human
Companies must stay attuned to emerging trends and shifting expectations The concept of brand resonance is increasingly crucial in meeting the evolving needs of today’s consumers. It’s all about forging a strong bond with the audience, where you and your …
Building brand resonance for the next generation of consumers Read More »
A brand’s story should be relatable, empathetic, and consistent In today’s digital age, where content is king and attention spans are shrinking, mastering the art of storytelling is crucial for any brand looking to captivate the hearts and minds of …
The key to master the art of storytelling is by building profound connections Read More »
Data communication is a language as important as the written word. It has its own grammar and can be used to convey opinions and arguments just as powerfully as prose. In the digital age, data serves as the cornerstone of …
The power of AI, ethics and people will deliver responsible AI outcomes Read More »
In the ever-shifting landscape of marketing, 2024 promises a dynamic revolution. Staying ahead is the ultimate success mantra. As we approach this transformative year, we find ourselves at the helm of a marketing landscape more dynamic and demanding than ever …
Navigating the marketing landscape of 2024: A roadmap for success Read More »
A comprehensive analysis to evaluate the potential of AI-driven content creation Content creation in the age of AI is undergoing significant transformations. AI technologies have the potential to revolutionise the way content is generated, distributed, and consumed across various industries. …
Know all about AI-driven content creation: Benefits vs. challenges Read More »
Social media algorithms operate by assessing user engagement, interests, and content quality to deliver personalised feeds prioritising relevance over time, fostering a dynamic and engaging user experience Social media algorithms play a pivotal role in shaping the content users see …
‘Har ghar kuch kehta hai (every house says something),’ an iconic brand campaign by Asian Paints has, over a decade, conveyed the love, comfort, and value people hold for their homes. The paint brand also revived the campaign during the …
Captivating customer – the perks of neuromarketing Read More »
In the digital world of instant images, first impressions count. It is no surprise that an irresistible visual experience can be vital for converting visitors into followers on Instagram. Although several social media platforms have emerged as hot destinations for …
Unveiling the secrets of consistent brand aesthetics on Instagram Read More »
Blogging continues to thrive in the ever-changing digital age for its capacity to provide a platform for creativity, expertise, and meaningful connections In an ever-evolving digital landscape, where trends come and go faster than you can say “viral,” blogging has …
8 reasons why blogging is a vital communication tool even in the digital era Read More »