Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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Customer experience is pulse of every business, therefore it requires significant investments, relentless improvements, collaboration across channels and business functions. Antony Jacob (MD & CEO, Apollo Munich Health Insurance Company) provides insights on how to deliver better service for premium customer experience and things to do for higher customer retention.

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Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members

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