World Health Day’24 |From farm to wellness: The journey of some health & wellness innovators

Living healthily is no longer a choice but a necessity in today’s fast-paced, stress and pollution filled world. As people strive to balance work, family, and personal well-being, the demand for accessible, high-quality health products has never been greater. On this World Health Day 2024, we explore the world of entrepreneurs and small-business owners who retail on Amazon ,are redefining health and wellness and are promoting holistic living.

Indigenous Honey: Healing from nature

Vimal Prafulchadra Vadher

Founded by Vimal Prafulchadra Vadher, Indigenous Honey is rooted in the ethos of purity and authenticity. Witnessing his friend’s battle with Ulcerative Colitis and subsequent recovery through natural remedies sparked Vimal’s realization of honey’s profound healing potential. His explorations in the beekeeping regions of Saputara, Gujarat, further fueled his passion for producing honey in a manner that promotes the well-being of both bees and consumers.

 

First Bud Organics: Farm to kitchen goodness

Mitresh Sharma & Saroj Devi Sharma

First Bud Organics, founded by Mitresh Sharma & Saroj Devi Sharma, aims to bridge the gap between farmers and consumers by delivering organic produce straight from the farm to the kitchen.

A Shark Tank-featured start-up, First Bud Organics’ vision is to promote sustainable farming practices and provide chemical-free, wholesome food products that contribute to personal and environmental well-being. A Jharkhand-based brand, the duo are building this D2C business on the back of supporting small-scale farmers and creating opportunities for micro-entrepreneurship in rural areas. The brand works closely with local farmers, providing fair trade and supporting traditionally sustainable farming practices that preserve the precious Himalayan ecosystem.

Jivisa: Ayurveda for Modern Wellness

Sarika Panchhi

Founded by Sarika Panchhi, Jivisa seeks to modernize Ayurveda, making it accessible to everyone seeking holistic wellness solutions for modern lifestyle issues. Through their initiative, Jivisa Cares, they provide training and employment opportunities to marginalized women in the Himalayas, empowering them both professionally and personally.

Their mission is to offer natural products inspired by Ayurveda that address stress, sleep management, and immunity while prioritizing eco-friendliness and empowerment of marginalized women.

BCOS Foods: Hormonal Health Advocacy

Richa Goel

Richa Goel, an engineer turned nutritionist and Founder of BCOS Foods embarked on a transformative journey after being diagnosed with PCOS (Polycystic Ovary Syndrome), a condition affecting one in five Indian women.

Frustrated with the lack of awareness and support surrounding hormonal health, Richa leveraged her experience and expertise to create BCOS Foods, a healthy grocery staple tailored to women’s unique needs. BCOS Foods is committed to raising awareness about hormonal health and providing nutritious staples tailored to women’s unique needs. Their vision is to empower women to take charge of their health through wholesome, hormone-friendly food choices supported by a community of like-minded individuals.

 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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