Telemedicine platforms enable individuals to consult qualified healthcare practitioners regardless of location, saving time and travel costs
Can digital healthcare make way for quality healthcare that is affordable and accessible to every Indian?
The healthcare landscape in India has seen a remarkable evolution in recent years, with digital healthcare emerging as a game changer. Technological advancement has the potential to make quality healthcare affordable and accessible to every Indian. One of the critical challenges in the healthcare and wellness industry has been reaching remote and underserved areas. However, with digital healthcare models, industry players have overcome geographical barriers.
Telemedicine platforms enable individuals to consult qualified healthcare practitioners regardless of location, saving time and travel costs. Digital healthcare also empowers individuals to take charge of their health through self-care and preventive measures. Mobile applications and online platforms provide educational resources, self-assessment tools, and personalised recommendations, reducing the burden on the healthcare system.
Additionally, the emergence of e-retail and direct-to-consumer models in the healthcare and wellness industry offers a wide range of scientifically backed Ayurvedic products at affordable costs.
However, it is crucial to establish regulatory frameworks and accreditation processes to maintain the integrity of digital healthcare platforms and safeguard consumer interests.
Which sector of the healthcare industry is seen to be most transformative, impacted by the widespread use of AI?
Ayurveda is a popular natural medicinal system that has gained global recognition due to its holistic approach. A recent research study shows that the Indian Ayurvedic market size reached INR 626 billion in 2022 and is projected to reach INR 1,824 billion by 2028, exhibiting a CAGR of 19.51% during 2022-28.
The Ayurveda market is experiencing key trends that are pushing its growth. One of these trends is the shift in consumers’ choice and trust in the benefits of scientifically backed natural products. Additionally, there is an enhanced health consciousness and proactive approach toward preventive care and holistic wellness practices, especially in the wake of COVID-19. Economic growth and rising income have also proven to catalyse the market. The government has shown unwavering support in promoting Ayurveda through AYUSH, and distribution networks have increased the accessibility of products across urban and rural regions.
Plants have medicinal properties, and herbs are natural alternatives for curing diseases. Knowing the different parts of plants is essential for using their benefits. In ancient times, Ayurvedic physicians handpicked medicinal plants. The identification of herbs is a critical aspect of Ayurvedic product manufacturing, and it is challenging as traditional methods rely on human expertise, which can be subjective, time-consuming, and prone to errors. AI-powered solutions present an exciting opportunity to revolutionise this process.
Business Head-OTC
Himalaya Wellness Company
AI technology can analyse large amounts of data, recognise intricate patterns, train algorithms to analyse images of plant parts, and analyse spectral data, textual data, and chemical profiles of herbs. Machine learning techniques can also correlate the properties of herbs with specific health conditions or diseases.
Incorporating AI in herb identification processes can lead to consistent identification of herbs, minimise the risk of human errors, and reduce variations in product quality. It can also result in substantial time savings, decreased operational expenses, enhanced product safety, and product innovation and customisation. Ayurveda continues to gain global recognition. Incorporating AI in herb identification processes has immense potential for ethical and sustainable sourcing, rigorous quality control measures, and extensive research and development to ensure that Ayurvedic products are safe, effective, authentic, and trustworthy.
