Technology - ET Edge Insights

Must-read for Rural Marketers: 10 trends that are shaping fast-evolving rural e-commerce

In an exclusive interview with ET-Insights, Atul Sharma, Executive President, Bajaj Electricals reveals the key trends that will revolutionize Rural e-commerce in 2020. He also shared his thoughts on how omnichannel strategies are reinventing Rural e-commerce along with an example of a successful omnichannel project. Read on to find out what he had to say: …

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Covid-19 boosted e-commerce, to grow to $200 billion by 2026: DIPP Secy Mohapatra

E-commerce

The Covid-19 pandemic has acted as a shot in the arm of the already growing e-commerce business in india although it has disrupted other industry sectors, Guruprasad Mohapatra, Secretary, Department for Promotion of Industry and Internal Trade, Government of India, has said. “We have faced a consistent growth in the e-commerce globally, in 2008 we …

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How e-commerce made 2020 a year of learning and growth for SMBs

E-commerce

As the nation went into lockdown for almost six whole months owing to the pandemic, India witnessed disruption at an unprecedented scale. With the delivery of only essential supplies being allowed in the initial phase, a large part of the SMB segment hit the distress button. The stringent lockdown rules across regions and immense apprehension …

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A Roadmap to Building a Resilient Future for Pharma

Industry, Innovation

In the VUCA world that we live in, resilience is key for organizations Now more than ever, industries post covid have realized the need to reinvent themselves to prepare for a ‘normal’ that is ever-changing, and the Pharma industry has been no exception. In fact, pharma has the dual challenge of securing its tomorrow and …

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Machines learn best with the right information architecture. Did you get it right?

Innovation

What’s bogging you down? The scout for the right information architecture? Of course, there cannot be Artificial Intelligence (AI) without Information Architecture (IA). As Artificial Intelligence springs up, the need would be for right information architecture. The development of AI environment requires some prerequisites to support AI. AI calls for its sub field machine learning, …

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