The omnichannel concept has perhaps captured the imagination of many professionals with many companies rushing to claim that their services are indeed ‘omnichannel.’ In recent years, a company’s need to “be where my customer is” has dictated distribution strategies. Driven …
Is omnichannel a distribution strategy or a mindset? Read More »
Consumerism changed consumption patterns in the mid- to late-18th century, after the industrial revolution. As economies around the world began to shift their attention towards being more liberalised and opening their trading doors to globalisation, consumerism changed consumption for the …
The rise of ethical consumption: A new era of consumerism Read More »
Consumer freedom and corporate responsibility are two sides of the same coin.
With ‘work from home’ and ‘shop from home’ expected to continue, retailers should look at investing and getting themselves attuned with leading trends and best practices, with implementation being the key The pandemic has dramatically changed the way the world …
Adaptation, Acceptance, Catchup, and Trendsetting – Critical for today’s Retailers Read More »
For the first time in the history of mankind, the world has witnessed an unprecedented turbulence in its spread, intensity and reach – be it business, society or even individuals. The epochal year has clearly demonstrated the highest level of …
The Ocean Change – Shape of Next Normal as we head into 2021 Read More »
