For Women, we are working to create a better world for women, which is a better world for all. We are committed to positive social and environmental impact through our support for causes that matter to women and through how we do business.
Our business model provides opportunities for women around the world to earn and learn, supporting them to build their own businesses and achieve economic freedom. We speak out about breast cancer and gender-based violence, raising awareness, explaining how to take action and fundraising for relevant organisations.
At Avon, for 135 years we have been creating positive change for women. In the years since Avon was founded, there has been considerable progress in addressing the inequalities that women face. Nonetheless, inequality, discrimination and limiting stereotypes remain widespread. Gender inequality – in health, in education, in political representation, and in economic participation – persists.
Avon truly and believes in championing the cause for women and strongly promotes women in leadership roles. With a strong believe that having more women in leadership roles has a significant and positive impact in the workplace.
Unique transformational ideas will be brought to the front
A meta-analysis comparing male and female leaders identified female leaders were more transformational. They demonstrated more contingent reward behaviour than the two-dimensional actions (active and passive management) presented by male leadership.
This transformational leadership style has been shown to build social and personal identification amongst members and also build the mission and goals set out by leadership and organisations. This demonstrates a clear positive influence on the success of an organisation and its employees.
Business-wide communication can be enhanced
Communication is said and known to be among a woman’s strongest skills. Female leaders will utilise this power to enhance meaningful conversations with employers, coworkers, and partners, thus creating an open communication stream that creates a sense of clarity.
The ability to wear many hats
In a woman’s life, wearing different hats within their roles is a common occurrence. You can often find them balancing careers, households and taking up the mantel of parental guidance along with many other experiences. These help women leaders to quickly adjust to new situations and focus on finding solutions to real-life work issues.
Women in leadership roles can close the gender pay gap
Something that can often be overlooked is that the gender pay gap can be transformed into a gender opportunity gap. It has been seen that when males and females start their progress from scratch, men are usually offered more opportunities leading to higher-paying positions.
However, employing more women in leadership roles can not only provide the benefits we have listed already but, instead, help achieve a wider goal and close the pay gap more effectively.
GM, Avon
Women are more empathic
In terms of the roles, they play throughout their life, empathy is often considered the greatest superpower a female possesses. An empathic leader can accept that everyone perceives the world differently without passing judgment. They can relate to their team and openly interact with them and comprehend when they are having difficulties.
In brief, an empathic leader can listen to their team rather than fix, solve, or dictate, thus preparing them for success.
Women are more likely to use this form of leadership than more authoritative leadership, making them more effective at influencing others. Empathy also requires being open-minded and understanding diverse points of view. This facilitates the exchange of ideas and gives a fresh perspective about things. As a result, the identification of an effective solution to problems.
