Leading dialogues on business resilience in the customer-centric era
[New Delhi], [5th Feb 2024] — NIQ-GfK, recognised as the world’s leading consumer intelligence company, proudly announced its partnership as the “Intelligence Partner” at The Times Group presents ET Now Global Business Summit 2024. In 2023, NIQ joined forces with GfK, bringing together two industry heavyweights with global reach and operations in over 100+ markets, covering more than 90% of the world’s population.
NIQ-GfK will host an exclusive panel discussion on “Business Resilience in the Customer-Centric Era” at The Global Business Summit 2024 on Feb 10th featuring key industry leaders including – S Sunil Kumar (President – India, Henkel), Preeti Bajaj (CEO & MD – India, Luminous Power Technologies), S N Satish (CEO – India, Haier), Anurita Chopra (CMO – India SubContinent, Haleon), Manish Anandani (MD – South Asia, Philippines, Kenvue) and Nikhil Mathur (MD – India, GfK – An NIQ Company).
This session aims to explore key themes shaping our present and future, focusing on three pillars: Tech Disruption, Data Culture, and Business Resilience in 2024 and beyond. The session will be attended by senior delegates from various industries.
The ET NOW Global Business Summit 2024, presented by The Times Group, will take place in New Delhi from Feb 9 – 10, 2024. At the summit, Honorable Prime Minister Narendra Modi will set the vision for New India.
Tech Disruption: Leading the Way in Innovation
In the global marketplace, technology disruption acts as a catalyst for innovation. Recent studies show a surge in technology In 2023, NIQ joined forces with GfK, bringing together two industry heavyweights with global reach and operations in over 100+ markets, covering more than 90% of the world’s population. in India, with Generative AI poised to contribute $1.2-1.5 trillion to India’s GDP by 2029-30.1 NIQ-GfK emphasises the importance of leading the way, not just keeping pace. Innovation is not only for premium positioning; it’s about pursuing ‘value-driven’ strategies for breakthroughs.
Nikhil Mathur, Managing Director – India, GfK – An NIQ Company said, “It’s about leading the way. Companies that continuously innovate benefit the most during market slowdowns. According to NIQ Consumer Outlook, FMCG manufacturers who innovate are 1.8 times more likely to grow overall sales, and those who innovate during crises outperform those who do not. Notably, 63 percent of global consumers say they would purchase a product that has been innovated to be as affordable as possible.”
Data Culture Development: Navigating Challenges for Success
In an era where information is power, building a robust data-centric culture is non-negotiable. The GfK CMO Outlook Report reveals global challenges, with 33% of senior marketers struggling to connect data from diverse sources and 29% encountering resistance to changing approaches within their organisations. NIQ-GfK emphasises overcoming these challenges by putting data front and center in organisations.
Nikhil Mathur further added, “As we anticipate disruption through predictive analytics, brands can harness the power of data-driven insights to exceed customer expectations. The greatest barrier to data success today is business culture, not lagging technology.”
Embrace Trends and Technologies for 2024 and Beyond
NIQ-GfK calls on industry leaders to embrace trends and technologies for 2024 and beyond, seizing every opportunity for growth and innovation. In summary, embracing change means reimagining and rebuilding for future generations. Elevating brand relevance in this data-driven, customer-centric era is an opportunity to showcase a commitment to excellence.
For media inquiries, please contact: Shruti Niraj | Shruti.Niraj@dentsu.com
To attend the NIQ-GfK session at the Global Business Summit, please contact: Deepanjali Itkan | deepanjali.itkan@gfk.com
