Raunika Malhotra, President- Marketing, Lodha, believes that the modern consumer landscape is characterized by a demand for meaningful connections, values alignment, well-being support, sustainability, and trust.
1. How can a brand adapt to changing consumer behaviour?
Today’s consumers are more discerning and mindful than ever before. They’re not just looking for products or services; they’re seeking holistic experiences that align with their values and beliefs. Beyond mere transactions, they desire a deeper connection with brands that resonate with their interests and ethics.
The emphasis has shifted from just seeking monetary benefits to a more profound appreciation of value that extends beyond price tags. Consumers are drawn to brands that prioritize authenticity, transparency, and integrity in their operations. This authenticity isn’t just about the products themselves but also the brand’s story, mission, and its overall impact on society.
Well-being has become a significant focal point for consumers. They are actively seeking products, services, and experiences that contribute positively to their physical, mental, and emotional health. Whether it’s wellness-focused offerings, eco-friendly products, or experiences that promote mindfulness, individuals are leaning toward choices that support their overall revitalization.
Moreover, sustainability has emerged as a non-negotiable criterion for many consumers. They’re conscious of the environmental footprint of the products they buy and the practices of the brands they support.
Trustworthiness is another critical aspect driving consumer choices. With information readily available, consumers expect transparency, honesty, and reliability from brands. Building trust involves consistent delivery of promises, open communication, and a commitment to ethical practices. Brands that prioritize building and maintaining trust tend to earn long-term loyalty and advocacy from consumers.
In essence, the modern consumer landscape is characterized by a demand for meaningful connections, values alignment, well-being support, sustainability, and trust. Brands that recognize and authentically respond to these evolving consumer preferences stand poised to forge deeper connections and establish a lasting impact in the market.
2. In your view, what does it take for a brand to make a lasting impression on the minds of customers? What sets your brand apart from the likes of it?
Lodha has long been synonymous with ‘prestige’ and ‘luxury,’ renowned as the creators of the world’s finest developments. Our commitment lies in crafting living spaces that epitomize thoughtful design, fostering an enriched lifestyle for our discerning clientele. What distinguishes us is our unwavering focus on meticulous attention to detail, a dedication to design excellence, and the delivery of warm, personalized services.
Residing within Lodha developments, these are not just homes but holistic, self-contained ecosystems. It’s akin to belonging to an exclusive community of like-minded individuals—a coveted club that everyone aspires to be a part of.
We believe, our developments provide residents a chance to enjoy a world-class lifestyle despite living in a developing country like India. It enables a mindset shift that allows residents as well as visitors to gauge the true potential of the country and in turn, our ability to accomplish the extraordinary.
Our vision of ‘Building a Better Life’ transcends mere infrastructure creation. We are reshaping the very fabric of how people live and work. Our commitment towards growing sustainably also reflects in our exceptional performance in leading global sustainability benchmarks including recent inclusion in the prestigious S&P Dow Jones Indices (DJSI) 2023. We are determined to create a sustainable and equitable world for all our stakeholders.
