Flipkart co-founder Binny Bansal launches OppDoor, targeting growth for online private labels

OppDoor, a Singapore-registered startup, to operate in 8 countries and collaborate with major platforms

In a strategic move, Binny Bansal, the co-founder of Flipkart, has officially launched OppDoor, his newest venture in the world of e-commerce. This marks Bansal’s return to entrepreneurship after his departure from Flipkart following its acquisition by Walmart in 2018.

What is OppDoor?

Registered in Singapore and originally incorporated as ‘Three State Ventures Pte Ltd’ in May 2021, OppDoor has now positioned itself as a key player in the e-commerce industry. Functioning as a venture capital firm, recent reports indicate that the startup has already backed notable enterprises like Curefood and Scapia across India.

What services does OppDoor provide?

OppDoor distinguishes itself by offering comprehensive end-to-end solutions to brands. From market entry analysis to demand mapping, inventory management, cross-border logistics, and tax-related services, the startup aims to provide a complete suite of services throughout a brand’s lifecycle. The company’s website emphasises, “We offer fully managed operations and business advisory services from birth to exit.”

Global Presence:

Operating in eight countries, OppDoor has established its footprint in Australia, Canada, Germany, Japan, Mexico, Singapore, the UK, and the US. Notably absent from its current service locations is India, as indicated by the information available on its official website.

Collaborations with Major Platforms:

OppDoor is set to work with leading e-commerce platforms such as Amazon, Walmart, Etsy, and more.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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