Employee experience through the lens of the new generation

The importance of employee experience has taken centre stage in recent years. Businesses today understand that building a healthy work environment is essential to their success. Now, more businesses are exploring how AI can help them achieve better employee experience and engagement.

However, as Gen Z enters the workforce, they bring a fresh perspective. This change positively influences how companies approach employee experience. Their presence becomes a catalyst for innovative thinking in enhancing workplace environments.

The new generation of workers places equal emphasis on salary and the value of a positive work environment. For them, purpose, ethics, flexibility, and career opportunities matter as much as compensation. They care about a company’s purpose-driven mission. In this context, companies need to take proactive measures to provide an experience that meets the expectations of their employees.

Gen Z and millennials’ expectations from their employers

As the new generation workforce expands, employers must grasp their distinct needs to create a workplace culture that retains top talent. With more millennials taking on managerial roles, building trust becomes crucial to ensure a greater number of employees have confidence in leadership’s judgement.

To meet these evolving expectations, employers must develop HR strategies based on understanding employees’ needs, skills, and work preferences. This involves methods like surveys, focus groups, or regular check-ins with managers. With these insights, employers can offer more personalised benefits that address the full spectrum of employees’ needs.

The next-gen workforce desires a decentralised work setting, prioritising connection, inclusion, and belonging. They seek continuous skill development, high productivity, psychological safety, and recognition. Even though Gen Zs and millennials consider work central to their identity, achieving work-life balance is their highest priority. By meeting these expectations, employers build a culture promoting employee satisfaction and engagement, contributing to long-term organisational success.

How can organisations fulfil these expectations?

Organisations must adopt a holistic approach to employee engagement to meet these expectations. This comprises more than compensation and benefits. It demands a focus on employees’ health and wellness, diversity, equity, inclusion, continuous learning and development opportunities.

The most powerful tool for meeting these demands is purpose. It shapes culture, unites individuals with common values, and motivates them to achieve more. Key takeaways for organisations creating a workplace that attracts, retains, and engages the next generation of talent include:

Embrace Diversity, Equity, and Inclusion (DE&I)

Creating a work environment that prioritises DE&I values is critical for attracting and retaining new talent. Companies must actively work to create a culture where everyone feels included, respected, and supported.

Inclusivity for Gen Z and millennials means an organisation valuing their voice and creating a space for everyone. This involves adopting inclusive policies, supporting underrepresented employees, and consistently tracking progress on DE&I goals. Companies must also establish a supportive culture for LGBTQIA+ employees. This involves implementing anti-discrimination policies and recognising LGBTQIA+ holidays and events.

Implement reward campaigns

The next generation values recognition and rewards for their hard work. Companies should implement reward campaigns to incentivise employees and show appreciation for their contributions. These campaigns range from bonuses and promotions to non-monetary incentives like extra vacation days or flexible work arrangements.

Focus on holistic development

Gen Z and millennials are interested in holistic development that covers professional and personal growth. Companies should provide resources for personal development, including financial wellness, access to career coaching, and non-work-related team-building activities. Continuous learning and development opportunities are important to Gen Z. The youngest workers will most likely value career growth, learning, and skill-building opportunities.  Investing in training, offering job shadowing and mentorship, and encouraging attendance at industry conferences are key ways to promote employee development.

Reimagining employee experience for the next generation: A people-focused approach

As the job market shifts towards a more Gen Z & millennial-dominated workforce, organisations must adapt to meet their unique needs and expectations. This demands an all-inclusive employee experience, prioritising well-being, quality of life, continuous learning, growth opportunities, and flexibility.

Moreover, to win the hearts of the next-gen employees, organisations must also demonstrate their commitment to social and environmental concerns. Organisations that take a people-focused approach to employee experience will position themselves as employers of choice. They will succeed in building a culture of engagement, innovation, and success in the long run.

 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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