This acquisition further enhances Canva's offerings by tapping into the professional design market.
Canva, the world’s leading all-in-one visual communication platform, has announced its acquisition of Affinity, the renowned creative software suite tailored for professional photo editing, graphic design, illustration, and page layout. This strategic move amplifies Canva’s ambition to develop the most comprehensive set of visual communication tools globally.
Canva has 175 million users across 190 countries, has catered to the 99% of knowledge workers without formal design training, with Affinity’s professional design software integrated into its ecosystem, Canva aims to serve designers at every skill level and stage of their design journey.
The acquisition not only broadens Canva’s user base but also propels its enterprise aspirations. It envisions a future where professional designers can utilize Affinity’s advanced tools to create designs and templates that can seamlessly scale across organizations via Canva.
Affinity has garnered the trust of over 3 million users worldwide. This acquisition further enhances Canva’s offerings by tapping into the professional design market.
Both Canva and Affinity express excitement about this collaboration. Ashley Hewson, CEO of Affinity, stated, “Canva’s dedication to democratizing design aligns seamlessly with our ethos. Joining the Canva family promises a vibrant future of innovation and creativity.”
This acquisition also reinforces Canva’s commitment to Europe. Following previous acquisitions like Flourish, Kaleido, Smartmockups, Pexels, and Pixabay, Affinity marks another significant addition to Canva’s European portfolio. With its European headquarters established in London in 2023, Canva continues to harness Europe’s high-caliber talent and innovative technology to drive its global product strategy.
Canva-Affinity merger heralds a new era in visual communication, promising enhanced tools and opportunities for designers worldwide.
