Building a future-ready and inclusive workplace which goes beyond gender

What are a few of the critical characteristics which make us a progressive workplace?

To create an agile eco system through implementing strategies that drive breakthrough value additions requires a clear vision. We are adding value through people by aligning people to business objectives.

Culture says it all; it is a mirror of who we are & a stepping stone of progressive workplace. Culture of people where shared vision, collaboration, cooperation with one another are the key areas of focus. Creating a more resilient and adaptable work environment helped us to thrive. We are committed towards making brand concepts a people centric, agile and a future ready organisation through dedicated efforts towards employee experience, technology innovation, diversity & inclusion.1. Strong belief in “Build rather than Bring” creates a complete ecosystem of organised learning & growth where people are exposed to new learning opportunities and unleash their extreme potential. Basically, it is the idea of developing our existing people who trusted us over the years to the next level rather than bringing someone from the outside for the positions in the ladder. Our learning & growth system itself tends to show individual brilliance and bring their best.

2. Future ready approach is allowing us to explore many new technologies in the work domain & data driven insights driving us to experiment more & more digital IQ. This will diligently contribute in becoming sustainable.

Diversity & inclusion is a wider term and eventually, as a corporate society, we only have made it different objective and Agenda but In BCL we are considering this as same as the other basic hygiene of the business and it can be absolutely simple by going organic, creating bottom-line benefits so that no role will be restricted to specific gender, bringing belongingness, inclusivity of ideas & comfort at the workplace for each & everyone.

Ankitaa Sharma
Vice President – Human Resources
Brand Concepts Ltd

When employees feel included, they are more engaged and go an extra mile for the organisation, having a ripple effect on team morale and retention. We are enjoying a retention rate of more than 80%; and more than 20% people have been trusting us for more than 5 years. 33% women leaders are sharing equal space in the leadership club. This was possible only because of our strong belief behind building a more engaging, inclusive workplace & not screening candidates through gender lenses.

It always reflects who you are but crafting a culture is not an overnight thing rather a journey of learning, unlearning and relearning on an organisation’s part. Over these years, we definitely had experienced many roller coaster rides but one thing which remained unchanged was the “People First” approach and we never left the chance to loudly cheer for this. Instilling inclusive culture can be a bit effortful but surely bring long term success. To create an agile environment through implementing strategies that drive breakthrough value additions requires a clear vision.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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