2024 emerges as a pivotal phase for GCCs, marked by a notable surge in trust, a more extensive globalization of operational models, and a remarkable increase in emerging global leadership roles originating from GCCs.
GCCs are positioning themselves for success by recognizing that talent, fortified by AI-enabled recruitment strategies, will be the linchpin for achieving these milestones. Here, we explore three key scenarios that will define the GCC industry in 2024.
Cultivating a leadership sandbox and nurturing digital differentiation
Amidst the sweeping changes in global enterprise transformation, GCCs in India stand out as central players, playing a key role in steering these evolutions. Additionally, the emergence of pivotal roles like customer growth officers from within GCCs, harnessing the vast trove of enterprise-generated data and insights, is instrumental in propelling this revolution forward. These advancements have spurred the addition of over 50 GCCs from India in FY24, highlighting the pressing need for global enterprises to harness digital technologies and customer-centricity as core drivers for differentiation. The increasing relevance of GCCs to parent enterprises is evident, with a focus on advancing up the value chain, fostering a sandbox for future leaders, and, above all, amplifying the impact of the GCC model on parent enterprises to quadrupts current estimated impact of 3X.
“As we navigate through 2024, the interactive synergy between Technology, Leadership, and People capabilities will foster a unified enterprise with distributed leadership and work processes, serving as the key differentiator for GCCs in their global enterprises,” says KS Viswanathan, VP, Industry Initiatives – NASSCOM.
Becoming the epicenter of niche and new capabilities
GCCs have evolved to lead enterprise transformational initiatives and build new capabilities for their parent organizations. While this level of maturity may not be consistent across the board, what is indisputable is that there is demonstrated and deep expertise in leading GCCs from India.
2024 will see a notable evolution towards leading enterprise transformation initiatives and cultivating new capabilities. Recognizing clearer transformation and operational needs, GCCs are now positioned to prove locally and move globally.
According to Lalitha Indrakanti, CEO, Jaguar Land Rover Technology and Business Services India, deriving value from GCCs extends beyond cost-arbitrage to capability/value arbitrage. The key differentiator lies in robust board sponsorship and the collective imagination to envision long-term value creation. In 2024, the focus areas include positioning GCCs as hubs of niche capabilities, utilizing them for creating business insights, generating optimized offerings through cross-functional efforts, and leveraging low-to-no code technologies for rapid operational value creation within parent organizations.
Also Read: Seizing the wave: India’s rise as a global GCC capital
Elevating efficiency and inclusivity through AI-enabled recruitment
Talent plays the most pivotal role for GCCs and the ascent of AI in 2024 marks a transformative revolution in recruitment strategies. AI’s capability to reduce screening time by 45%-55% through Natural Language Processing (NLP) ensures the swift identification of the most suitable candidates, accelerating the talent acquisition game for GCCs. Predictive analytics further enhances hiring processes, leveraging past data to forecast outcomes and improve decision-making on offer acceptance and employee tenure.
The true marvel of AI lies in fostering inclusivity and transparency, eliminating biases in the hiring processes. As 2024 witnesses the rise of GCCs as global operational game-changers, with India leading the charge with over 50 new GCCs in the previous year, the interactive synergy between Technology and Leadership propels these centers into a new era, significantly amplifying their impact on parent enterprises, says Vikram Ahuja, co-founder, ANSR and CEO, Talent500. This redefinition through AI positions businesses for unparalleled efficiency, personalization, and sustainability in the ever-evolving talent landscape.
