Unmasking the connection between anemia and maternal health in India

Iron Deficiency Anemia (IDA) during pregnancy poses a formidable challenge, impacting both mothers and their unborn babies. Akumentis, in its pursuit to combat IDA during pregnancy, adopts a multifaceted approach exemplified by the “Mera Hb more than Baarah 12” campaign. This pioneering initiative, meticulously calibrated to effect positive change in healthcare, aims to reduce burden of anemia by bolstering early detection through advanced screening methods and timely interventions. Such endeavours align with the noble aspiration of preventing avoidable complications and fostering healthier pregnancies that culminate in auspicious birth outcomes. 

Crystallising the ethos of collaborative excellence, the “Mera Hb more than Baarah 12” campaign accentuates the importance of interdisciplinary collaboration among healthcare professionals. The convergence of doctors, nurses, nutritionists, and specialists engenders a holistic approach to managing IDA (Iron deficiency Anemia) during pregnancy, harmonising knowledge, and resources in a symphony of concerted care. As a result, this constructive collaboration yields superlative patient care and enhanced health outcomes for pregnant women, resonating with a symphony of empowered care. 

Rashmi Tiwari,
Head Marketing,
Akumentis Healthcare (Creatis)

Integral to the campaign’s triumph is empowering patients through health literacy. Equipping pregnant women with knowledge about the significance of proper nutrition and anemia management empowers them to assume an active role in their healthcare journey. By becoming proactive participants in their health, expectant mothers can make informed decisions that positively impact their well-being and that of their precious babies. 

As the collective forces of Akumentis converge with unwavering dedication to this noble cause, a vibrant future awaits both mothers and their progeny. This outcome finds firm affirmation in the unequivocal credo of “Healthy Mom, Healthy Nation.” The tireless pursuit of combating IDA (Iron Deficiency Anemia) during pregnancy and promoting maternal health reverberates with the promise of a brighter tomorrow, heralding a society where healthy mothers foster healthier nations. 

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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