The partnership signals Nodwin's aim to become sports media company.
NODWIN Gaming has revealed a strategic alliance with JSW Sports.
This collaboration aims to monetize and market gaming, esports, and cultural intellectual properties (IPs), marking a significant development in India’s esports landscape.
This partnership further solidifies NODWIN’s strategic focus as a sports media company. With esports and sports having very large audience and media overlaps in India, this association brings together NODWIN Gaming’s unparalleled expertise in esports operations and esports content creation, complemented by JSW’s extensive experience and footprint across sports, especially their commercial vertical which has established itself as one of the best in the country working with more than 150 clients on sports marketing.
Together, the two industry leaders plan to introduce new esports-focused intellectual properties in India, while also educating key stakeholders and creating partnership opportunities for brands and advertisers.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, expressed potential to unlock unprecedented opportunities in esports content distribution and monetization.
Divyanshu Singh, COO of JSW Sports, highlighted India’s substantial esports audience and the promising revenue forecasts for the esports market, underscoring the synergies between the two companies in capitalizing on these trends.
The strategic approach encompasses various aspects such as sponsorship, media rights, activation, and influencer collaborations, aiming to create a comprehensive framework for maximizing the value of gaming and esports content.
