During an interview, Mr. Shivam Ranjan- Head of Marketing, Asia-Pacific, Motorola, he shared with us insights about his company’s notable achievements, the company’s commitment to technological advancements, and its strategic direction in the rapidly evolving telecommunications landscape.
1. In 2023, what are some of the key priorities for your business? What are the opportunities and challenges ahead?
In 2023, Motorola is looking to achieve profitable hypergrowth despite challenging market conditions. We believe that Motorola is uniquely poised to witness growth due to our focus on meaningful innovations as well as democratization of technology.
First and foremost, we place a strong emphasis on meaningful innovation, our main objective is to develop cutting-edge technologies and products that meet the evolving needs of consumers. We understand the importance of consistently delivering high-quality products and compelling features that resonate with consumers. This focus on innovation allows us to stay ahead and distinct in the market.
Another priority is to democratize technology which means creating products that are accessible, user-friendly, and cater to a wide range of consumers. By focusing on this, we aim to make products more inclusive and ensure that they address the needs and preferences of a diverse customer base. We recognize the need to adapt swiftly to rapidly changing market trends and consumer demands, ensuring that we remain agile and responsive in an ever-evolving landscape.
2. What is the USP of your brand? What distinguishes you from the competition?
Motorola is dedicated to creating purposeful innovations that revolutionize the way people discover, share, and connect. With over 90 years in developing mobile communications products, Motorola has marked its stance as a trusted brand in the industry. Motorola led the communications revolution by introducing the world’s first commercial handheld cellular phone. We are at the forefront of innovation, setting new trends and introducing cutting-edge technology to the market.
Our commitment to pushing boundaries is exemplified by our groundbreaking advancements in the 5G technology which has allowed us to be recognized as India’s best 5G smartphone brand. Furthermore, we understand the importance of design and colours in providing consumers a differentiated, appealing, and premium experience. Our Edge 30 fusion in Viva Magenta, which is the Pantone Color of the Year 2023, showcases our dedication to creating visually stunning products. Further, our software experiences are an important lever that enable meaningful experiences for consumers while allowing us to stand out from the competition. With features such as ThinkShield©, Moto Secure, Ready For and Family spaces, we offer business-grade security, multi-device connectivity and home experiences that enables experiences that create value for consumers and differentiation beyond hardware.
3. Tell us about your sustainable practices?
ESG is an important pillar in our sustainable growth strategy, and we are committed to it. We have not only enabled recycling of electronic waste for our products but have also taken a step further by
