Generative AI faces chilling reality in 2024!

Escalating expenses temper enthusiasm and strain smaller developers in the generative AI arena.

Amid the hype surrounding generative AI, critical obstacles have emerged that are poised to impede rapid progress. Chief among these hurdles is the exorbitant cost associated with deploying this transformative technology, serving as a significant deterrent for both organizations and developers alike.

Building upon CCS Insight’s projections, a London-based tech analytics firm, four pivotal AI predictions loom large.

In an exclusive statement to CNBC, Ben Wood, chief analyst at CCS Insight states, “The bottom line is, right now, everyone’s talking generative AI, Google, Amazon, Qualcomm, Meta.”

Based on CNBC’s inputs, companies have to acquire high-powered chips to run AI applications. In the case of generative AI, it’s often advanced graphics processing units, or GPUs, designed by U.S. semiconductor giant Nvidia.

Now, more and more companies, including Amazon, Google, Alibaba, Meta, and, reportedly, OpenAI, are designing their own specific AI chips to run those AI programs.

“Just the cost of deploying and sustaining generative AI is immense,” Wood told CNBC. “And it’s all very well for these massive companies to be doing it. But for many organizations, many developers, it’s just going to become too expensive.”

AI content will be flagged!

Content generated through AI will soon be flagged to alert users about the veracity of the content. CCS Insights predicts that a search engine will add content warnings alerting users that the web publication is AI generated rather than written by people. These content health warnings were prompted into action by a major search engine after a slew of AI-generated articles spammed in circulation. These alerts will flag content that the search engine deems to have been generated through AI.

Organisations to implement AI watchdogs

Wood elaborates in his exclusive statement to CNBC, “We are big advocates for AI, we think that it’s going to have a huge impact on the economy, we think it’s going to have big impacts on society at large, we think it’s great for productivity.”

A second major development predicted by CCS Insights is the establishment of oversight committees by organizations comprised of AI ethics experts. These committees will also be coupled with legal advisors, data scientists to regulate the integration of AI in their business, institute guidelines, conduct frequent audits and address legal as well as the ethical perspective of AI with regard to their organization.

Instagram will introduce an “Unfiltered” feed by 2024!

The apprehensions around AI and its ability to generate convincing visuals are rising high due to the inhibitable advancement of generative AI. The report predicts that Instagram will unveil a new feature that battles this issue by introducing a “unfiltered” feature on its application. Images are taken and uploaded without any interference through editing and these posts will be followed by the “unfiltered” hashtag. According to the report this move has garnered immense rounds of approval due to many concerns regarding the editing and distribution of inauthentic imagery.

EU legislation will face roadblocks

“But the hype around generative AI in 2023 has just been so immense, that we think it’s overhyped, and there’s lots of obstacles that need to get through to bring it to market.”, Wood states to CNBC.

CCS Insights predicts in its reports that the EU’s AI Act faces delays and revisions due to the rapid AI evolution, complicating the creation of an effective regulatory framework. Differences in approach between the US and EU have further prolonged legislation. The AI regulatory roadmap is now expected to reach finalization by late 2024, prompting the industry to consider self-regulation.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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