Why is Google discontinuing Gmail’s 10-year-old feature?

"We’re writing to let you know that the Gmail Basic HTML view for desktop web and mobile web will be disabled starting early January 2024": Google

Google has reportedly announced a significant change to its popular email service, Gmail. Starting in January 2024, Google will discontinue a feature that has been a part of Gmail for over a decade – the basic HTML view.

The HTML feature of Gmail has been a familiar option for users who prefer a simpler and more streamlined email experience. It was initially introduced to cater to users with slower internet connections and older devices that might struggle with the full-featured Gmail interface. This stripped-down version of Gmail allowed users to access their emails and perform essential tasks without the hassles of the standard web-based version.

Google’s decision to discontinue the basic HTML view raises questions about the motivations behind this move. While Google has not provided an official statement detailing the reasons, several speculations can shed light on the decision such as technological advancements, security concerns, and user experience.

“We’re writing to let you know that the Gmail Basic HTML view for desktop web and mobile web will be disabled starting early January 2024. The Gmail Basic HTML views are previous versions of Gmail that were replaced by their modern successors 10+ years ago and do not include full Gmail feature functionality,” said Google in a message to its users according to a report.

The discontinuation of the basic HTML view will inevitably affect a specific segment of Gmail users. For users who rely on the basic HTML view, the impending discontinuation means it’s time to explore alternative solutions:

1. Update hardware and internet: If possible, consider upgrading your internet connection or device to meet the requirements of the standard Gmail interface.

2. Email clients: Explore email clients that offer a more straightforward and lightweight experience, which can be particularly useful for users with older devices or slower connections.

3. Feedback to Google: Provide feedback to Google regarding the discontinuation of the basic HTML view. This can help Google understand the impact on its user base and potentially make adjustments based on user input.

Google’s decision to discontinue Gmail’s basic HTML view reflects the company’s ongoing efforts to provide a modern and secure email experience. While this change may inconvenience some users, it aligns with the evolving technological landscape and the increasing demand for feature-rich web applications. As we move closer to January 2024, users should stay informed about any updates or changes Google may introduce to Gmail to enhance the overall user experience.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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