Health is wealth, and living a healthy lifestyle is the key to living a long, disease-free life. There is a lot of emphasis in today’s technological environment on developing and maintaining a balanced lifestyle. On National Nutrition week, Dr. Kent Bradley, Chief Health and Nutrition Officer and Chairman of the Herbalife Nutrition Advisory Board, shares valuable insights in an exclusive interview with ET Edge Insights.
Excerpts
Can you discuss Herbalife’s growth strategies and vision?
Health is wealth, and living a healthy lifestyle is the key to living a long, disease-free life. Herbalife is a global nutrition leader with over 40 years of experience, and it has been present in India for over 20 years. We are excited to be serving so many distributors here in India, where the growth has been tremendous. Over the 92 markets that we are present in, India is a very critical and important country for us to focus on. We are excited to continue to roll out new products and deliver them through our associates that are in the communities in ways in which they can support the nutrition of their communities through a healthy, active lifestyle.
Healthy eating and educating about a healthy lifestyle are the needs of the hour, and how are you looking at promoting it as a brand?
As a brand, first and foremost, we strive for a comprehensive holistic approach to health and cater to what people are looking for which living the best life that they can. We do that by helping in providing proper nutritional products and through a sense of community that focuses on exercise and movement, understanding the importance of sleep, and the concepts around good hydration.
Our products are exclusively curated with the expertise of over 300 scientists working towards the betterment of the company, and, as a brand, we leverage the fact that we are known for high-quality products. We are number 1 in the world for providing a healthy shake, and we work with notable experts in the sports arena as well, which helps elevate our brand. Athletes believe in our products and vouch for them as they use them.
You have introduced an ayurvedic line in the year 2020. Can you talk about the impact globally?
The cradle of plant-based health and the concepts around it have their roots in India. The name “vritilife” has been coined as an amalgamation of the word “vriti”, which means ‘thought’ or ‘choice’ in Sanskrit, and the word “life” is derived from the brand name Herbalife Nutrition. The products have a loyal global demand.
How do you ensure the safety of your products for different populations (e.g., children, pregnant individuals)? Do you provide detailed nutritional information, including serving sizes?
A pre-market programme is implemented prior to the production of a product. This implies that before a product hits the market, we examine the science behind it. We ensure that all regulations are followed. In a nutshell, we go above and beyond. We ensure the product’s safety through research and testing with cutting-edge technology. We also look at education and post-market surveillance to make sure that accurate label information is provided, among other things. Our customers are guided by which products should be taken at what age and in what condition. We also provide guidance on how to ensure that someone is seen by a healthcare professional and that they communicate with their healthcare provider. All these initiatives are implemented through a variety of channels, including education and an award-winning mobile application.
What are your sustainability goals?
To make sure that our nutritional needs are addressed, we must prioritise the health of our planet and remain vigilant about its long-term preservation. We are focused on Environmental, Social and Governance (ESG) and this commitment is reflected at the board level. As a company, our sustainability goals are very important to us, and we work towards them at every step. We focus on our carbon emissions, and we focus on sustainable packaging as well. We believe in ethical sourcing and work towards it.
