Insight into the evolving financial services landscape

Insight into the evolving financial services landscape

As a fintech entrepreneur, witnessing the evolution of RING & Kissht has been exhilarating. Founded in 2015, Kissht laid the groundwork for our journey in the fintech space, pioneering innovative digital lending solutions. Launched in 2022, RING disrupted the financial landscape with its digital payments app, addressing the immediate needs of aspirational millennials. With an impressive milestone of serving more than 10 million customers and disbursing loans totaling 20,000 crore in FY24, our focus remains on accessibility in the fintech space. This journey underscores our commitment to innovation and empowering consumers with smart financial solutions.

Ring: Empowering consumers with innovative financial solutions

RING & Kissht have addressed key challenges in the market by offering an integrated platform that seamlessly combines credit and payments. With 50 million loans facilitated, we enable users to effortlessly transfer credit amounts to their banks or make online and offline payments, addressing the immediate needs of aspirational millennials. One of RING’s key roles lies in democratising access to credit and financial services, particularly for underserved segments of society. Through its entirely digital process, backed by an RBI-registered NBFC, RING & Kissht ensure speedy access to credit and personal loans, empowering individuals to make informed financial decisions and achieve their goals.

Safeguarding consumer interests: Ring’s approach to combatting digital scams

Our commitment to responsible lending practices is evident in initiatives like smart utilisation of bureau data and seamless integration with account aggregators. By optimising customer selection processes, we’ve achieved higher approval rates and reduced risk rates, ensuring the long-term financial well-being of our customers. 

Addressing credit accessibility challenges for underserved consumers

Access to credit remains a significant challenge for many underserved consumers. At RING, we’re committed to addressing this challenge through innovative solutions and strategic partnerships. We leverage technology to reach underserved communities, enhance financial literacy, and provide credit options that meet their specific needs. By democratising access to credit, we aim to empower individuals and communities to achieve their financial goals.

Ranvir Singh
Founder – CEO & MD
RING

Personal strengths in adversity: Navigating challenges with resilience

When faced with challenges, I draw strength from our team’s collective expertise and commitment to innovation. By fostering a culture of collaboration and empathy, we strive to overcome obstacles and uncertainties with resilience and adaptability, ensuring that RING remains agile in addressing the evolving needs of our customers. 

Charting the course for future success: Staying ahead with ring’s strategic vision

We’re steadfast in our pursuit of staying ahead of the curve, leveraging technology and strategic collaborations to drive meaningful change. By prioritising responsible practices and fostering lasting connections with our customers, we’re charting a course towards a future where financial empowerment is accessible to all.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of ET Edge Insights, its management, or its members

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