Rooted in colonialism, Anthropology as a human science has now evolved into an applied science that can be integral in many fields. The insights gleaned from the discipline paired with the business of marketing can help companies stay ahead of …
Cultural catalysts: How Anthropology transforms marketing Read More »
Social media has changed the way in which people communicate, gain access to information, and interact with businesses. In this article, we examine five successful social media brands in India
Most D2C brands in India are currently lagging in providing unique unboxing experiences. Creating a unique unboxing experience for D2C customers can leave a lasting impression, leading to increased satisfaction and loyalty. India has always been a proponent of the …
Why most D2C brands are not able to kick-start successfully Read More »
Marketing guru Philip Kotler feels that India has the potential to act as a peacemaker in the ongoing Russia-Ukraine conflict, as he discusses the concept of peace marketing
Consumers and businesses alike face uncertainty in the economic environment today. This external uncertainty is self-fulfilling and leads to further customer scrutiny of their spending. And when there are investment spends, the closure cycles tend to take longer due to …
Marketing technologies help businesses reach and engage their target audiences, driving growth and revenue
The art in the science of selecting a marketing model Read More »
The emergence of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, among others, has enabled brands to predict customer preferences and curate personalised experiences for them.
The head of Marketing & Digital at Bayer’s Consumer Health Division thinks that meeting consumers in person is the best way to learn about them
Businesses can exploit user propensities like buying land and investing in cryptocurrency in metaverse to drive engagement, as AR and VR take center stage
