ET Edge recently had a conversation with Amit Adarkar, CEO of Ipsos India, about the future of work, technology adaptation, and the impact of Generative AI on the industry. Amit believes that Generative AI is poised to revolutionise the way we work, and Ipsos has been at the forefront of this change. They have embraced Gen AI early on, using it to train employees and leverage data to tell compelling stories. With Gen AI, they can visualise various angles and use it to build comprehensive solutions. At Ipsos, Gen AI is not just a tool; it’s a means to connect the dots and create a holistic picture, ultimately saving time for both clients and employees.
