Reliance aims to capitalise on Ed-a-Mamma’s well-established reputation and loyal customer base
In a surprising career move, Alia Bhatt embarked on a new entrepreneurial journey in 2020, venturing into the world of children’s fashion with the launch of her very own brand, ‘Ed-a-Mumma.’ This bold step came about as a result of Alia’s personal experience during her pregnancy, when she encountered numerous challenges in sourcing stylish and high-quality clothing options for her impending little one. Abiding by her approach to promoting sustainability and expressing her deep-rooted love for the planet, Alia envisioned a brand that seamlessly blended fashion-forward designs with an unwavering commitment to preserving the environment.
Reliance Brands, led by the prominent figures Mukesh and Isha Ambani, being in talks to acquire Alia Bhatt’s flourishing brand, ‘Ed-a-Mumma,’ has created a wave of excitement and anticipation in the business world. With Reliance Industries already wielding significant influence in a wide variety of sectors, the addition of ‘Ed-a-Mumma’ to their range would serve as a testament to their commitment to diversification and innovative business ventures.
Having a reported net worth of approximately Rs. 150 Crores, the brand has firmly established itself as a frontrunner in the kids-wear industry, enticing both consumers and investors alike. Given the rapidly expanding kids-wear clothing sector, the Ambanis are eyeing this acquisition as a strategic move to expand their diverse portfolio further.
The proposed acquisition deal is rumored to involve a hefty sum, ranging between Rs. 300 to Rs. 350 Crores. This substantial investment showcases the Ambanis’ belief in the brand’s potential and their determination to leverage its success to their advantage. By acquiring ‘Ed-a-Mumma,’ Reliance aims to capitalise on Ed-a-Mamma’s well-established reputation and loyal customer base – further propelled by Alia Bhatt’s massive fan following.
As the negotiations between Reliance Brands and Alia Bhatt have almost reached the final stage, the business world is eagerly awaiting the outcome of this potential deal. The collaboration between these two influential entities promises an exciting chapter for ‘Ed-a-Mumma,’ where the brand’s already remarkable journey is sure to continue flourishing under the strategic guidance of the Ambani family.
