To break it down, product & technology is solving the problem of the creation of the content, delivering content, getting feedback from the users/learners, and reiterating the process. The entire cycle of creation, delivery, outcome, and feedback is technology-enabled.
As we started in 2015, we addressed the problem of accessibility in phase 1 by delivering quality content and creating engagement, thereby ensuring that learners who’re coming to the platform finish the course, as at that point the course completion rates in edtech (MOOCs) were 3 – 6%. We have now reached a stage where our program completion rates stand around 80-90% (90% for corporate learners), the best in the industry. Once we achieved course completion & learner engagement in the platform, phase 2 was about delivering outcomes to the learners in terms of career transition, growth acceleration & professional confidence.
As per a learner survey done in Q2 FY21, 79% of our learners have attained meaningful career benefits out of all who were looking for professional growth, transitions, promotion, upskilling & other career outcomes, bearing testimony to how we fare in terms of achievement of our goal.
As we enter phase 3, now we’re solving for personalised learning experience & personalised career outcomes at scale. From providing AI-backed job recommendations to crafting unique career paths for each individual basis their skills, potentials & ambitions, to building a sense of community amongst learners thus fostering peer-to-peer learning & removing anonymity from the online environment; we’re building a truly personalised experience that has not been developed by any edtech player nationally or globally.
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