Powering the growing content creator community

The modern India is becoming a land of content creators; the country is expected to have over one hundred million content creators this year, which will make it the largest base of social media content creators globally1. Access to high-speed internet at affordable costs has played a pivotal role in creating a massive content creator base in the country.

Currently, 93% of the villages in India are covered with 4G networks2 and 5G is also available in pockets in the cities. Free content distribution through various social media sites, easy searchability and access to devices at different price points have also played a crucial role. Moreover, today social media content creators and influencers are developing content that resonates with audiences globally, which is enabling them to earn more. As a result, people are turning into full-time social media content creators or influencers and storage is becoming more important than ever before for them.

Content growth accentuates the importance of storage

To stay relevant, create stickiness among their followers, and continue to gain more followers, a content creator needs to deliver fresh and interesting content regularly. In this realm, the number of followers and likes are directly proportionate to a creator’s ability to make money. Unsurprisingly, they create an unprecedented amount of data across multiple segments. For example, as per a Western Digital study3, on average, a new age content creator creates 350GB of content in a month, while a typical Bollywood movie requires about 200-300TB2 of storage.

While content is their most precious asset, storage becomes their most valuable tool to capture, process, store, and archive this. From the moment the content is captured through a camera – whether a DSLR or a smartphone – storage becomes its reliable companion. Therefore, storage becomes an indispensable partner from the very moment of capturing a content to throughout its entire lifecycle.

Internal storage helping spark imagination

Thanks to high-definition cameras, content creators are shooting content in the highest resolution possible. However, this also means that file sizes continue to grow and content management is becoming one of the biggest challenges that creators face today. They need solutions that enable them to edit content quickly and efficiently.

For example, a PC can enable them to create polished content faster than a smartphone while maintaining a streamlined workflow. NVMe™ powered storage, such as the WD Blue® SN580 NVMe internal SSD from Western Digital, can play a crucial role in helping upgrade a PC. This powerful internal drive comes with read speeds up to 4,150 MB/s** (1TB and 2TB* models). It’s low-power design prolongs battery life which means content creators can keep creating on the go with less worry about battery life.

External storage

A reliable, high-speed, rugged and high-capacity external storage drive is necessary for content creators. By storing their content on external drives, they can, for example, the SanDisk Professional PRO-G40™ SSD boasts super-fast speeds up to 3000MB/s read** and 2500MB/s write** with a Thunderbolt™ 3 (40Gbps) interface. It can move up to 50GB of data in 30 seconds or less**, and power through even the most demanding workloads.

Inspired by the way people create and share data today, the PRO-G40 SSD is Western Digital’s most rugged offering to date with a high-level IP68 rating to protect from dust and water, allowing creators to immerse themselves in the action wherever their work or vision takes them. Storage can help content creators unlock their potential and unshackle their creativity so that they can continue to inspire us with their creativity.