Embarking on a new era of retail, the fusion of artificial intelligence (AI) and shopping experiences is reshaping the way consumers engage with brands and products.
The convergence of cutting-edge technologies promises a personalized and seamless journey, transcending traditional retail boundaries.
In a strategic move Victoria’s Secret & Co. and Google Cloud have unveiled a multi-year partnership aimed at revolutionizing the online shopping experience.
Victoria’s Secret & Co. is prioritizing personalized customer interactions at scale. The collaboration centers around the integration of Google Cloud’s AI and generative AI technologies.
Victoria’s Secret & Co. plans to leverage these tools to create a generative AI-powered conversational assistant using Google Cloud’s Vertex AI platform.
This chatbot aims to provide tailored product recommendations and advice based on individual preferences and life experiences, catering to a diverse customer base.
Beyond customer-facing enhancements, Victoria’s Secret & Co. envisions strategic applications of Google Cloud’s AI technologies in marketing, customer sentiment analysis, and supply chain optimization.
Murali Sundararajan, Chief Information Officer, expresses excitement about potential benefits, from streamlining operations to meeting the evolving needs of customers and associates.
The retailer’s commitment to innovation extends to website and mobile app improvements through the implementation of Google Cloud’s Vertex AI Search.
This move aims to elevate search and recommendation capabilities, enabling shoppers to find products quickly and effortlessly.