Fast-moving strategies for quick-changing consumption

FMCG companies will have to stay agile to deal with the demand and supply challenges arising with the waxing and waning nature of the pandemic.

Covid-19 changed the Indian consumer’s shopping basket and behaviour, apart from disrupting supply and distribution. The Rs 4-lakh-crore fast-moving consumer goods (FMCG) sector, which is regarded as the barometer of consumption in the economy, was quick to respond to the challenge, as growth in the food and beverages (F&B) segment outpaced that in the personal care and home care segments, and e-commerce gained bandwidth in the age of social distancing and contactless deliveries.

However, will the ‘new normal’ give way to the old, as the pandemic’s impact starts to wane, or will the pandemic leave structural imprints on consumer behaviour, and the supply chain and distribution models?

In this exclusive report by CRISIL, we present an overview of the disruptions caused by Covid-19 and the response of FMCG companies to it. A comprehensive look at the report will help companies to formulate a well-informed future strategy for their company and position them better to thrive in the “New Normal”.

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