With $60 billion, the Indian beverage industry faces significant challenges
Sip Direct’s CEO Angad Singh discusses his journey in building a digital platform that modernises the beverage industry
Sip Direct’s CEO Angad Singh discusses his journey in building a digital platform that modernises the beverage industry
Increasing competition from local players challenges leading FMCG companies in key consumer categories The Indian economy, driven by increasing consumption trends, provides a vast landscape for the expansion of the Fast-Moving Consumer Goods (FMCG) sector. This arena, historically led by …
FMCG giants face tough battle against rising regional brands in India Read More »
Kaustubh Dabral has stepped down from the Global CIO role.
In a significant move aimed at unlocking greater value for its shareholders, the board of FMCG on Monday approved the demerger of its hotel business into a distinct and separate entity named ‘ITC Hotels’. This strategic decision is expected to …
Deepa Krishnan, CMO, Tata Starbucks on the need for authenticity, and how Gen Z and millennials are influencing marketing strategies
In the connected world, brands-consumers align over purpose-driven branding Read More »
The Indian consumer durables market is at an interesting juncture today. Emerging from the pandemic, the Indian market presents significant opportunities. Consumption patterns have changed significantly – towards safety, premiumness, and technologically advanced products, as seen in the growth of …
Consumers look to brands to lead the way on Sustainability Read More »
Agility has been an industry buzzword for years but has now emerged as an existential litmus test for organisations the world over. Amidst widespread disruption and economic uncertainty, time to respond to change has determined whether the business was destined …
The circle of digital life: From data to the cloud and back Read More »
FMCG companies will have to stay agile to deal with the demand and supply challenges arising with the waxing and waning nature of the pandemic. Covid-19 changed the Indian consumer’s shopping basket and behaviour, apart from disrupting supply and distribution. …
Fast-moving strategies for quick-changing consumption Read More »
While Covid has proved disastrous for many industries like tourism & “HORECA” due to the outbreak and resulting lockdown, it has also unlocked some new avenues of growth in other sectors especially e-commerce, grocery, f&b, pharma & FMCG industries. Covid …