In the connected world, brands-consumers align over purpose-driven branding
In the connected world, brands-consumers align over purpose-driven branding Read More »
In the connected world, brands-consumers align over purpose-driven branding Read More »
The Indian consumer durables market is at an interesting juncture today. Emerging from the pandemic, the Indian market presents significant opportunities. Consumption patterns have changed significantly – towards safety, premiumness, and technologically advanced products, as seen in the growth of …
Consumers look to brands to lead the way on Sustainability Read More »
While it was clear that the pandemic had disrupted multiple facets of India’s consumption behavior, it was also interesting to note that the imperatives for winning consumers, in the long run, continued to very much be the same. Post the …
While styles and trends are ever changing, beauty is eternal. Building upon the same concept, the Indian beauty domain has evolved, within a short span of time to offer the greatest variety of products to Indian consumers. Unlike a few …
How are future-ready brands catering to self-aware consumers of today Read More »
FMCG companies will have to stay agile to deal with the demand and supply challenges arising with the waxing and waning nature of the pandemic. Covid-19 changed the Indian consumer’s shopping basket and behaviour, apart from disrupting supply and distribution. …
Fast-moving strategies for quick-changing consumption Read More »
As India looks to claw out of the vice-like grip of the Covid-19 pandemic, multifarious stakeholders are looking at ways in which the economic despondency that followed the contagion can be dispelled. And while we ruminate on how to kickstart …
Greater consumer choice- the key to unleashing India’s growth potential Read More »
With income, access and aspiration comes options. The developed rural consumer is no longer the conventional loyal buyer and is not afraid to try new brands, products and services. How do marketeers and strategists use it to their advantage! In …
New strategies for marketers in midst of fast changing rural consumer preferences Read More »