Categories: HealthcareIndustry

Med-EdTech: Shaping a new era of healthcare

The landscape of healthcare is changing, with a transition from an offline, institution-based model to a ubiquitous technology-based virtual medium. With the world of healthcare at the cusp of a technological upheaval, MedTrix is poised to alter the pharma-healthcare practitioner-patient dynamic to enable a continuous, diverse, and measured engagement.

While virtualization of healthcare services has reached its inflection point during the COVID-19 pandemic and is bound to enrich patient lives in a never-before-seen manner, democratizing accessibility to digital tools that can help provide a seamlessly hyper-personalized experience is the need of the hour.

MedTrix’s Med-EdTech enterprise, a novel approach that amalgamates advanced technological tools and groundbreaking scientific research, is redefining user engagement by delivering innovative, highly customizable, and affordable solutions, which enable disease-specific practice enhancement, cater to various patient needs, and enable cost-effective implementation across geographies.

As pioneers in Med-EdTech and as a trusted global healthcare communication agency, we at MedTrix have developed several first-of-its-kind solutions, spearheaded campaigns that have helped our clients establish a global footprint, created innovative applications using the latest technologies, and precipitated a revolution in patient-HCP interactions.

Here’s a glimpse of what we do at MedTrix every day:

We partnered with Allergan to develop the first-of-its-kind facial anatomy education app in Microsoft HoloLens (to be launched soon on HoloLens 2), featuring an interactive virtual cadaver and online training on medical aesthetics. We also developed the world’s first photorealistic 3D facial anatomy education app, which has been launched in 52 countries, including the US, China, and Japan.
In collaboration with Novartis, we designed an award-winning, web-based augmented reality app to support patients with polycythemia vera and myelofibrosis, with integrated chatbot features and localized in three languages: German, French, and Italian.
MedTrix’s flagship, feature-loaded, case-based learning platform, the Patient Case Player, offers gamified-learning scenarios and interactive visual presentation; integrated chatbot, AI, and ML capabilities; and scalability, reliability, and customizability. With its deep-rooted foundation in unbiased scientific evidence and secure data analytics, the Patient Case Player has been deployed for HCP education in several areas, such as head and neck cancer, CDED — a complex dietary treatment for Crohn’s disease — and in the management of COPD.
The indigenously designed iREAD, a digital tool that transforms the way research papers are presented, combines methods of objective-driven reading strategies, audio-visual multimedia elements, and interactive presentation to deliver a comprehensive and user-friendly reading experience while also saving time. The tool can be deployed onto any digital platform and is currently being used by our clients for internal training.
We helped elevate the virtual symposium experience by hosting an interactive 3D scientific congress, in partnership with Epizyme, which was a resounding success with participants across the globe. A virtual scientific meeting designed to simulate the experience of a real-world symposium, the 3D congress featured expert-led webinars, brand booths with patient/product support and contact information for account managers and MSLs, and a CME Zone with links to CME-accredited content.

At MedTrix, we harness technology to create a new reality, we engineer solutions that incorporate various perspectives, we make audacious, original ideas come to life, and we deliver success to our clients.

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ET Edge Insights