Leveraging the benefits of caffeine for skincare and hair care

What are the key trends and opportunities anticipated by the brand in 2021?

Our aim is to build a sensuous & confident brand, cultivating the phenomenon of opting for a product choice, that just doesn’t add to an aspirational lifestyle but is exemplary in performance too. Thus, our objective has been and will continue to be to educate the audiences all about our product & ingredient benefits.

We leverage the great benefits of caffeine for skincare and hair care. And caffeine being a very big part of today’s millennial lifestyle makes us connected to this digital led generation. People want to see their ideals & key opinion leaders speaking honestly about beauty & personal care. Thus, we will always be the first one to ride on the new trends to create awareness through our brand communication by keeping experimenting through different approaches.

During Covid, what was your customer communication approach?

During COVID as well, we have followed the same line of communication with our ‘Caffeine Fam’. And now that we are also present on channels like Trell, Roposso & Snapchat apart from the leading platforms like Instagram & Youtube, riding on the new trends & engagement styles with respect to all types of static & video content will be our goal, as to let the people reflect themselves through caffeinated self-care!

Tell us about your customer-connect strategy

We are a digital only brand, thus we are very focused on this new way of consumption which is completely digital led. So, we continue to grow ourselves in the similar space across all the channels we work with along with our platform mCaffeine.com with new technologies & advancements. We will keep working very closely with our partners like Amazon, Nykaa, Flipkart etc to leverage the resources & get the most out of our efforts.

Having invested a lot in technology to build smooth pathways for hyper-personalization and better targeting, our goal will be to reach more and more customers. Going forward, we will continue to grow aggressively in the online ecosystem, maintaining the awareness & relevance of the brand to the consumers. And with launches ahead in the year, we will continue to delve deeper into the existing channels of distribution.

We are set to build an even more great community of Caffeine Lovers in India!