Iconic Brands of India: Indigenous brands step into the spotlight

As Indian companies and brands nurture global ambitions, they face a plethora of choices and challenges. Understanding new markets, new sets of customers (with their own cultural nuances, functional and emotional needs), new channels and newer competitors can be a daunting task for the most seasoned brand owners.

In today’s complex and busy world brand names are everywhere. But most of the time, even though they’re accepted as part of the scenery, these brand names don’t signify much to those who observe them. Yet among the white noise of modern marketing, a few brands stand out from the crowd.

Admired and packed with meaning, these truly iconic brands inspire passion and fierce loyalty among their customers. They represent the gold standard of branding, and they are the focus of attention of The Economic Times Iconic Brands of India. The track record of excellence demonstrated by these brands and personalities have seen them gain traction not just in India but also globally, in the process carving out a distinct identity that resonated with their respective audiences.

A galaxy of premier indigenous brands are profiled in this exclusive coffee table, including Amul, Bisleri, Blossom Kochhar Aroma Magic, Crystal Education Godrej Properties, Edelweiss Mutual Fund, Everest Spices, Hahnemann Scientific Laboratory, Harvest Gold, HDFC, Hero Fincorp, HIL, H & R Johnson (India), International Marketing Corporation, JK Tyres, LIC, Mansingh Goel Group, Medimix- Cholayil Group, Naukri.com, Odigo, PNB Housing, Policybazaar, Propel Industries, Raheja Corporation, Reliance Jewels, SBI Cards, Sify Technologies, Sonalika Tractors, Stryder, Tata Motors, TCI Express, Uno Minda, Voltas, V-Trans India, and many more.

These brands have been carefully curated basis parameters defined at the outset, which are:

• The brand should have originated in India
• There should be substantial publicly available data about the brand
• The brand should have minimum of 5 years of operational office(s) as on March 2019
• The brand should have a minimum growth rate of 5% Year-on-Year
• Brand awareness should play a significant role in consumer’s purchase decision
• There should be positive economic profits associated with the brand
• Annual turnover for Start-Ups (minimum 5 years old) should be a minimum of INR 100 Cr., INR 1000 Cr. for Public & Private sector companies (6+ years)

The 3^rd Edition showcases successful brand stories and outlines the DNA of these legendary brands, taking a deep dive into what has made them stand out and what they are doing as an ongoing process to live up to their iconic status. The exceptional growth stories of these homegrown brands mark them out as icons truly worthy of emulation.