In this exclusive interview with Somesh Surana, Head of Digital Business Group and Marketing at HDFC ERGO General Insurance, we gain valuable insights into reshaping the perception of the insurance industry and creating meaningful connections with customers. Mr. Surana emphasises …
Future-forward marketing: HDFC ERGO’s Somesh Surana unveils strategies Read More »
“FIRE is what I desire!” says a young Gen Z, when we asked them about what big financial goal they wanted to achieve in their life For the uninitiated, FIRE is an acronym for ‘financial independence, retire early’. What FIRE …
Financial independence – A moonshot for the younger gen? Read More »
We look at the list of Indian BFSI companies that have a strong presence in the domestic market
In a press release, the RBI said that the first digital rupee pilot launch for retail segment will start within a month in a handful of locations with a restricted number of customers and merchants
The steadily rising Indian economy was already showing signs of weakness since the past few years. The unprecedented crisis brought by Covid-19 thus, highly accentuated the existing problems and opened the floodgates to an array of difficult challenges. Like everywhere …
As Indian companies and brands nurture global ambitions, they face a plethora of choices and challenges. Understanding new markets, new sets of customers (with their own cultural nuances, functional and emotional needs), new channels and newer competitors can be a …
Iconic Brands of India: Indigenous brands step into the spotlight Read More »
