How are future-ready brands catering to self-aware consumers of today

While styles and trends are ever changing, beauty is eternal. Building upon the same concept, the Indian beauty domain has evolved, within a short span of time to offer the greatest variety of products to Indian consumers. Unlike a few decades ago, the rapid invent of the internet and the start-up hype has pushed a culture of innovation, and new age beauty concepts. Contributing to the same movement, India is all set to emerge as a leading beauty hub. Estimations suggest that the country is looking at an annual growth rate of 25 percent in the cosmetic industry, going up to a projected size of US$ 20 million. Hence, it is not surprising that the Indian Beauty & Grooming Industry is one of the fastest growing consumer products sectors in India with a boundless potential.

A factor that is continually adding to the sector’s demand is the culture of the self-aware consumer who prioritizes his/her self-care. The growing consciousness about grooming in less explored markets, with 50% of the current rural population being impressionable youth aged below 25 years, has also caused a stir in the markets.

Taking a cue from the needs of the dynamic new age consumer, The Beauty Co.’s evergreen range is filled with natural ingredient-based products that cover Skin, Body, Hair, and Oral Care. Being a bootstrapped brand that started in 2018 in Ahmedabad, The Beauty Co. incorporates the demands of self-aware consumers everywhere. This is the inspiration behind its motto and brand philosophy ‘The Care You Deserve’.

With a mantra of answering to the customer needs, it has developed many unique products, in a period of just about three years. For example, its premium offering, the Chocolate Coffee skincare range introduced two unique beauty ingredients blended perfectly together to get nourishment and pampering that one deserves. The range has transformed the skincare regime for countless customers since, especially amidst the lockdown and has taken off phenomenally in the country.

Today’s shopper is also tech savvy and does not hesitate to explore new beauty regimes, and it is something that is being explored to its fullest potential by future ready brands today. Hence, The Beauty Co. has been a first mover all over the country with its maiden offering, Charcoal Teeth Powder, which became an overnight bestseller on Amazon and has followed this pattern of providing fresh offerings ever since. Its latest red wine skincare range, D’Wine is also an extension of its motto ‘The Care You Deserve’, and experiments with something as unheard of as exotic red wine, pomegranate, berries, and resveratrol to bring its ‘divine’ goodness for a glowing and healthy skin.

As the firm expands further in the offline and international markets, customization, socially conscious curations, and digitization are some key trends that will only rise in the coming years. And hence the beauty industry today is all about adaptability, and creating a dynamic ecosystem, and nurturing a legacy, as seamless opportunities abound.