Watch this exclusive video where Atul Singh, Vice President, CSR, Emami gives his insights on the topic ‘Integrating CSR strategy with Business Strategy and its impact on profitability.’
He discusses how relevant CSR is where Rural India is concerned and talks about the CSR Funnel we have within the country, how we can use CSR as a platform/tool to reach out to Rural India and various theories in terms of how we can integrate CSR into the business model from a long term sustainability perspective.
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