India is a land of many languages, cultures and ideas rolled into one. How does one strategically devise content suited to the many Indians?
How has the proliferation of OTT platforms changed the game?
With the increasing number of broadcasters, media houses, and independent media getting into the OTT ring, it’s growth in India is going to be unprecedented.
The growing number of OTT platforms has completely changed the content game in the Indian market. With OTT platforms like Netflix, Amazon, Alt Balaji, Hotstar, Voot, Zee5, SonyLIV all vying for differentiated new content this is a high-potential market. This is where the next wave of great content is coming from as OTT platforms allow stories to be told in a format that is flexible and deserving of the script … exploring its nuances and not forcing content to be told in a specific format, like linear television. This has opened the floodgates of high-quality storytelling and abundant content being available for every kind of audience.
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